Any company trying to
compete must figure out a way to engage the mind of
- Jack Welch
According to Gartner by 2015, 50% of large organizations
will implement some form of FB like system.
Social media is usually used to- better engage & retain
to attract prospects, make sales, help customers solve
But it still seems to be much harder for organizations
to understand social 'on the inside' and why it matters. Social Outside isn't effective without Social Inside!
Enterprise Social collaboration could help in following
- Enhance Communication
- Aligning Employees to organization culture
- Knowledge Sharing
- Crowdsourcing of contents & ideas
- Content Sharing
- Locate experts
- Reduce service costs/ deflect support calls
- Grow brand advocacy.
Social Business could improve on all business metrics of