More than a technology or
platform, a Social Community is about people. There
could be technology worth millions but if people are not
engaging, the social communities are bound to fail.
There are companies which feel that the social community
is just another channel like email or phone and is not
adding any real value to the enterprise. How to build
effective social community is a major concern before
Strategy- Post methodology ( Forrester)
P- People| O- Objective| S-Strategy| T- Technology
1) Study the people you intend to target with
2) Define the objectives you hope to achieve
3) Create a strategy to reach your goals
4) Choose the appropriate social technologies and
Social communities could add lot of value if it’s
properly built and nurtured within an enterprise.